MAINPLACE MERCED     [ Downtown Merced, CA ]

Recently completed , MAINPLACE MERCED's is home to the new 13 screen cinema, state of the art, Wallace Cinema currently one of the best performing units in the Wallace Chain. Mainplace Merced is also home to a collection of approximately 15,000 square feet of restaurants, cafe's and shops, including Starbucks Coffee, Coldstone Creamery, Quiznos, Juice it Up, Cingular Wireless and more in the heart of pedestrian friendly Downtown Merced. Mainplace Merced capitalizes on Merced’s un-served demand for dining and entertainment choices.

Leasing Plan

Wallace Theaters says that the Mainplace Stadium Cinemas consistently places within the top 5 in attendance for their circuit of 68 locations. Mainplace is drawing patrons from a 30 mile radius. Mainplace Cinemas reached 100,000 patrons within first 80 days of operation; anticipated annual attendance this year is approximately 500,000. This number will steadily increase as Mainplace Stadium Cinemas begins to receive the majority of film product, expected by the end of this year. Wallace noted that its guests are able to find convenient lighted parking even during the busiest weekends.

Starbucks sales are also exceeding their projections, and Coldstone Creamery is littering Merced with ice cream and happy customers.

University of California at Merced (UC Merced) Update: Construction is on target to start May 2002 with opening scheduled for 2004 At opening UC Merced will house approximately 2,000 students, faculty, and staff and offer programs in Engineering, Natural and Environmental Sciences, Computer Sciences, Social Sciences, Humanities, Arts, and World Cultures. Ultimately, UC Merced will house 25,000 students plus faculty and staff. Today, almost 70 UC Merced staff members are hard at work creating infrastructure to build the first new major research university of the 21st Century. UC Merced boast the recording for have the most endowed chairs of any university in the United States prior to opening.


LOCATION
Located on Downtown Merced's 100% block, Main Street and Canal Street and K Street, Mainplace is surrounded by Downtown Merced’s Central Business District Office and Retail uses, including Merced County’s Administrative Offices and Courthouse, Merced City Hall, Federal Building (including a post office and the offices of the local congressmen) and Merced County Board of Realtors.

Merced is noted for its rapid growth, strong record of public safety, its public facilities, and its favorable demographics and retail sales growth. In fact, per capita retail sales in Merced exceed those of neighboring Modesto and Fresno. Merced is home to one of the newest University of California campus's. Classes on the new campus will commence in 2005 with a total enrollment estimated at 25,000 students.


TRADE AREA
Surrounded by the communities of Atwater, Livingston, Los Banos, Chowchilla, and Mariposa, the Project serves one of the best trade areas in the Central Valley. The City of Merced, with approximately 1/3 of the +200,000 population of Merced County, generates over 50% of the taxable retail sales in the County, with Downtown Merced accounting for over 40% of that total. In addition to being frequented by local residents, Downtown Merced is a regular destination for shoppers from Atwater, Los Banos, Chowchilla, Mariposa and other smaller communities. Sales of national retailers in Merced typically exceed industry averages, and such stores frequently perform above the chain average. Additionally, Merced is the 19th fastest growing market area in the nation (13% annually). Merced is also projected to have the 2nd fastest income growth in the nation over the next 10 years. 1996 Projected Purchasing Power in Merced is $2,817,413, or $44,449 per household.


ACCESS
The 99 and 59 Freeway intersects the Downtown Merced providing easy freeway access for shoppers from neighboring communities. With substantial frontage on 16th Street and Main Street the Project is easily accessed from the 99 & 59 Freeways. G Street and R Street intersect Main and 16th Streets to provide easy access from Merced’s residential communities. Additionally, 16th Street serves as the business route for the 99 Freeway.


PARKING
Parking is provided in approximately 1,400 parking spaces in the Downtown Parking District. The parking is free to customers on a non-exclusive first come first serve basis.

Contact Tolkin Group
Telephone: 626.535.0317
Facsimile: 626.535.0319
E-Mail: jtolkin@tolkingroup.com